Honest cases: what hurt, what we did, what came out of it
The Problem
One person manually researched topics, wrote copy, prepared designer briefs, and scheduled posts. Content came out irregularly, and almost no time was left for strategy.
What We Built
We built a process where the assistant prepares drafts, post structures, and visual briefs, while a human reviews meaning, tone, and the final version.
10 hrs
saved per week
3
channels running consistently
2 wks
to first launch
The team stopped being a manual post factory and went back to strategy.
The Problem
Inquiries came from different channels, some went unanswered, notes lived with individual managers, and the owner had no overall picture.
What We Built
We set up a single inquiry flow: every request is logged, assigned to an owner, the manager gets a reminder, and the director sees a short summary.
0
forgotten inquiries in the pilot
2 hrs
target response time
3 wks
to a working process
The problem wasn't the number of inquiries — it was that some of them simply never made it into work.
The Problem
Every day the team spent hours on the same questions: availability, sizes, delivery, returns, order status. At night customers got no reply at all.
What We Built
We set up an assistant for frequent questions. It answers by the store's rules, and if a question is ambiguous or the customer asks for a human, it hands the dialog to an operator.
3 hrs
of routine removed daily
80%
of frequent questions closed by the assistant
24/7
fast first reply
The operator no longer answers the same thing for the hundredth time — they handle orders and complex customers.