UNIKA cases

Real tasks. Working solutions. Verifiable detail.

See the path from a product task to structure, implementation, and value for users and businesses.

No decorative mockup stories: only confirmed project data.

Projects

From problem to result

All projects published across the site, without duplicates and in one consistent card system.

CASE 01

UNIKA's own process

An assistant for the owner: one digest a day instead of checking four businesses

Project description

Nikita runs four businesses and learned about problems last. Reports were assembled by hand, and signals were lost between the CRM, ad accounts and the team's work.

We built an agent that pulls data from the CRM, ad accounts and the other agents each morning into a single digest: what is urgent, what has stalled, what needs a decision.

Confirmed result

the digest arrives on schedule with no human involvement

1

digest per day

4

businesses in one report

0

manual assembly

Timeline estimate: Guide for a similar project: 2-3 weeks if the data sources are already accessible.

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CASE 02

UNIKA's own process

An ERP across four businesses: pipeline, finance and knowledge base in one system

Project description

The pipeline lived in one file, finance in another, clients in a third. The data drifted apart within a week and there was nothing to reconcile it against.

We built Unika Hub on Next.js and Supabase: CRM, finance and P&L, a knowledge base and an ad-account registry in one database, separated by company. Plus deduplication of inbound leads by external id and phone.

Confirmed result

four businesses run in one system with separated access

4

businesses in one system

30 d

lead dedupe window

1

source of truth

Timeline estimate: Guide for a similar project: 6-8 weeks for a base CRM and finance configuration.

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CASE 03

Incident review

42 messages went out unapproved: fixing our own approval gate

Project description

The rule was simple: nothing goes out until a human confirms it. The rule existed, the gate existed — and the outreach sender read the wrong folder and never consulted it.

We stopped sending entirely, made the gate mandatory in code rather than by agreement, and rewrote the templates. Bypassing it is now technically impossible.

Confirmed result

sending without human confirmation became technically impossible

42

messages sent unapproved

3

days before discovery

0

ways around the gate

Timeline estimate: The investigation took a day and the fix two. Rewriting the templates took longest.

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CASE 04

UNIKA's own process

Content without overloading the team: a draft pipeline with human approval

Project description

One person manually researched topics, wrote copy, prepared designer briefs, and scheduled posts. Content came out irregularly, and almost no time was left for strategy.

We built a process where the assistant prepares drafts, post structures, and visual briefs, while a human reviews meaning, tone, and the final version.

Confirmed result

content started coming out on schedule, without daily manual assembly

5

drafts per week

0

posts published without approval

2 wks

to first launch

Timeline estimate: The pilot took 2 weeks; after that the process was refined based on actual publications.

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CASE 05

Client: SAYF DESIGN

AI Agent / Sales Automation / CRM Automation

An AI consultant that turns inbound messages into structured leads

Project description

For companies with a steady message flow, the recurring task is to understand intent quickly, answer routine questions, and send sales a request with enough context.

We configured an AI consultant for Direct and Messenger that communicates in the user’s language, captures a phone number, and creates a lead in amoCRM with the conversation history.

Confirmed result

from the second week there were noticeably more leads while their cost came down

More

leads from week two

Lower

cost per lead

24/7

replies in DMs, nights included

Timeline estimate: Estimate for a comparable project: 4–6 weeks to a working pilot with communication channels and amoCRM.

View the architecture
CASE 06

Client: UNIKA Agency

AI Outreach / Sales Automation / LinkedIn

LinkedIn outreach that carries a conversation to the next step

Project description

The recurring B2B outreach challenge is to personalize the first message, track replies, and retain context across many parallel conversations.

We created an AI outreach system that works with a contact base, sends message sequences, analyses replies, and continues communication to a logical conclusion.

Confirmed result

the system processes contacts from a prepared base in sequence

LinkedIn

B2B communication channel

AI

reply analysis and continuation

Status

control for each contact

Timeline estimate: Estimate for a comparable project: 4–6 weeks to a controlled pilot with scenarios, statuses, and manager handover.

Explore the outreach flow

Websites and digital products

CASE 07

Agritourism and hospitality

Turned the atmosphere of Lavender Hills into a clear visit journey

Project description

The product task was to connect the emotional value of the place with a practical visit journey—from the first impression to season dates, admission details, and directions.

We created an immersive promotional guide that presents the location, visit formats, and practical information in three languages.

Confirmed result

a complete path from discovering the location to planning a visit

3

language versions

2

map services

1

end-to-end visit journey

Timeline estimate: Estimate for a comparable project: 4–6 weeks with approved scope and prepared content.

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CASE 08

Fitness, wellness, and beauty

Built the LUNA wellness website around choosing, trusting, and booking

Project description

The product task was to present different activities as one LUNA wellness experience while helping a visitor move from brand atmosphere to a specific format and time.

We developed the responsive LUNA wellness website, a Telegram bot with an automated funnel, and an integration that sends inquiries to ADDO CRM.

Confirmed result

activities, space, schedule, and pricing form one decision journey

2

language versions

6

core activity areas

ADDO CRM

inquiry integration

Timeline estimate: Estimate for a comparable project: 5–7 weeks including schedule logic, localization, and responsive QA.

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CASE 09

Travel, aviation, and MICE

Created a digital route from tour discovery to a Team Avia consultation

Project description

The product task was to connect a fast-changing travel showcase with stable information about services, the booking process, and the corporate offer.

We created a multi-page website with international and domestic tours, services, visa support, a MICE journey, FAQ, and several contact points.

Confirmed result

retail and corporate offers share one coherent architecture

3

language versions

5

detailed domestic routes

2

user journeys

Timeline estimate: Estimate for a comparable project: 6–8 weeks for a multi-page, multilingual travel website.

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How to read the facts

Context matters more than big numbers

For automation, we show confirmed metrics; for web projects, the visible scope delivered. We do not present assumptions as business outcomes.

  • separate product facts from professional inference
  • do not claim growth without client analytics
  • explain value through the implemented journey

Your task

Let’s discuss the task and define a result we can measure

We will review the current process and choose a clear place to begin.

UNIKA robot presenting a measurable-result diagram
UNIKA Cases — Websites, AI, and Digital Products | UNIKA