Created a digital route from tour discovery to a Team Avia consultation
The Task
The product task was to connect a fast-changing travel showcase with stable information about services, the booking process, and the corporate offer.
What We Built
We created a multi-page website with international and domestic tours, services, visa support, a MICE journey, FAQ, and several contact points.
Timeline
Estimate for a comparable project: 6–8 weeks for a multi-page, multilingual travel website.
Tools Used
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Context
Team Avia works across several travel segments. Private customers need tours, flights, hotels, transfers, visa support, and insurance. Corporate clients need off-sites, conferences, and group travel. The website is the shared entry point for these different requests.
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Product task
The product had to combine a frequently changing tour showcase with stable information about services and process. It also had to separate two audiences: a traveller moving from inspiration to selection and a corporate buyer evaluating MICE capabilities and group support.
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Approach
The home page supports two parallel journeys. The travel journey moves from an emotional hero into international and domestic tours. The partner journey uses company information, services, visa support, the corporate offer, and process steps to explain broader capabilities. Both routes converge at forms and direct contact channels.
Warm light backgrounds, brand blue, gold action accents, and large destination photography balance inspiration with a clear card-based structure.
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Solution
The hero separates browsing and contact
A travel collage and concise positioning lead either to the tour selection or directly to Telegram. The IATA reference is presented as a company-stated trust marker.
International offers form an updateable showcase
A horizontal carousel keeps image, destination, short description, starting price, and details visible without making the page excessively long. Social channels carry additional fast-changing offers.
Domestic tours receive detailed pages
Routes covering Samarkand, Bukhara, Khiva, the Fergana Valley, and other destinations reveal duration, day-by-day program, attractions, and inclusions.
Services explain the breadth of support
Flights, railway tickets, hotels, visas, insurance, transfers, VIP service, eSIM, and business aviation show how the company can support different stages of a trip.
Corporate travel has its own route
MICE and corporate tours use a dedicated section and discussion action, so a corporate buyer does not need to navigate every retail offer.
Process and FAQ reduce uncertainty
A four-step journey explains request, selection, paperwork, and departure. FAQ covers booking, visas, documents, travel with children, and payment.
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Implementation
The public product is a multi-page HTML, CSS, and JavaScript frontend with anchor navigation, separate domestic-tour pages, Russian, Uzbek, and English localization, carousels, expandable FAQ, interface forms, and phone, Telegram, and Instagram links. Google Tag Manager, Yandex Metrica, and Meta Pixel are connected. Server-side form processing is not claimed because it is not publicly verifiable.
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Impact
Delivered
- a corporate website with tour and service showcases;
- international and domestic destinations with detailed routes;
- company, visa, service, MICE, process, and FAQ sections;
- forms, direct contact channels, and three language versions.
User value
Private users can move from a travel idea to a concrete itinerary and enquiry. Corporate clients receive a direct path to a MICE discussion. Process and FAQ content prepare both audiences for a conversation.
Business value
The website can help Team Avia combine retail and corporate offers, maintain an updateable destination showcase, and collect enquiries from several journeys. Sales or cost-per-lead impact is not claimed without analytics.
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Reflection
A travel website must remain useful when the season changes. Destinations attract attention, but architecture creates long-term value: cards lead to detail, services explain capability, and process content prepares users for contact.
Key Results
- retail and corporate offers share one coherent architecture
- tour cards lead to detailed itineraries and consultation
- process, FAQ, and service sections prepare users for contact
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