Built the LUNA wellness website around choosing, trusting, and booking

LUNA wellness is a women’s wellness space in central Tashkent. It brings together reformer training, aero yoga, classic yoga, cycling, group programs, and recovery services. The website has to communicate more than a service list: a future guest also needs to understand the atmosphere, differences between formats, trainers, schedule, price, and first-visit process.

A flat catalogue would show many names without helping someone choose. An atmosphere-only site would leave practical questions unanswered. The interface therefore needed to present LUNA wellness as one coherent experience and then continue the selected journey through a Telegram bot and ADDO CRM.

The journey moves from feeling to action. The hero frames LUNA wellness through movement, balance, and recovery. Brand philosophy comes next, followed by activity cards, real spaces, schedule, trainers, prices, and first-visit guidance.

A warm neutral palette, restrained gold accent, editorial serif, and calm motion support the positioning while keeping operational content readable.

The hero describes an experience

Instead of listing every service, the opening screen establishes the character of the space and leads into the main areas.

Activity cards support comparison

Reformer, Aero Yoga, Yoga, Cycling, group programs, and recovery formats each receive a clear card with purpose, visual context, starting price information, and an action.

Photography verifies the environment

Galleries show studios, equipment, changing areas, and wellness zones. They reduce first-visit uncertainty and support the brand promise with tangible details.

Schedule, team, and pricing appear before booking

Visitors can switch days and formats, review trainer profiles, compare pricing, and understand the first visit before moving to Telegram.

The Telegram bot continues the automated funnel

After a visitor selects a format and time, the Telegram bot continues the funnel, collects the required details, and sends the inquiry to ADDO CRM for team follow-up.

The website is built with Next.js and hosted on Vercel, with Russian and Uzbek localization, responsive galleries, and an interactive schedule. We also developed a Telegram bot with an automated funnel and configured ADDO CRM inquiry integration. Google Analytics and Yandex Metrica are connected.

Delivered

• a responsive website for the women’s wellness space;
• a structured showcase of six core areas and studio galleries;
• schedule, trainer profiles, pricing, and first-visit guidance;
• two languages, a Telegram bot with an automated funnel, and ADDO CRM integration.

User value

A visitor can compare formats, see the real space, check schedule and price, and continue through the Telegram bot without losing the selected context.

Business value

The website helps LUNA wellness present a broad service mix consistently, while the Telegram bot and ADDO CRM integration connect user choice with inquiry processing. Booking and revenue impact are not claimed without client analytics.

A service-space website should sell confidence before the first visit, not merely a list of activities. Positioning creates interest; cards, photography, schedule, and pricing make the decision practical.