The Problem
A 3-person team spent 3+ hours daily answering the same Instagram DM questions: product availability, sizing, shipping costs, return policy. No time left for actual order processing, inventory management, and shipping. Customer response time averaged 4-6 hours during business hours and zero response overnight.
What We Built
We built an AI consultant that lives in Instagram DMs. It handles product recommendations based on customer preferences, answers FAQ questions, provides order status updates, and routes complex issues to the human team. Different conversation funnels for new customers, returning customers, and post-purchase support.
"Our Instagram now answers customers at 3 AM. We focus on what actually moves the business."
Timeline
2 weeks from concept to live AI consultant
Tools Used
Key Results
- 80% of DM inquiries handled without human involvement
- 24/7 instant response — including nights and weekends
- 3+ hours per day freed for order processing and growth
- Customer satisfaction improved — faster, more consistent answers